Let’s perfect your communications.

A passionate, dynamic communications professional, change agent and public speaker... bringing a fresh perspective to any organization seeking clarity and vision.  

If you’re looking to perfect your communications, you’ve come to the right place: An experienced counselor creating and managing strategic marketing, public relations and branding programs for clients, which have ranged from health care to economic development, and nonprofits to manufacturing. A commitment to helping clients achieve their goals. Guidance through the process of determining the right message, who to say it to and how to best deliver it. Outstanding service to organizations whose needs range from research and help (re)focusing their brand, to a long-term strategic PR program. Presentations and trainings that make immediate impact and enact change.

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Strategic Integrated Communication Planning & Counsel  

Do you know your “why?” Let a seasoned professional guide big-picture thinking to create effective strategies to identify your key messages, prioritize audiences, set measurable objectives and evaluate success. It’s important to have a plan that illuminates your journey.  

Communication Research & Asset Analysis  

Focus groups. Surveys. One-on-one interviews. Communication audits. Competitive analysis. Is your message getting through? How are you perceived? What are your opportunities? In other words, is your microphone on? An investment in research is an investment in a solid plan. 

Plan Implementation  

Telling your story. Creating a campaign that yields results. Reaching stakeholders. Capitalizing on corporate citizenry. Building valuable relationships with the media. Here’s where the rubber hits the road. 

Professional Speaking & Communications-Related Training 

Keynotes, conference breakout sessions, group facilitation. Training on a variety of topics that will elevate your organization’s skill sets, including working with the media, crisis communication, leadership, effective communication through listening, the list goes on. Being relevant, impactful and on-point is always the goal. 


“Rathbun Public Relations was a huge help in assisting us with our rebranding needs. Working with them was seamless. From choosing the perfect logo, to selecting the right shade of green for our company attire, as well as assisting us with plans, PR and speaking engagements, Carrie and her team were there to assist every step of the way! During the three years we worked together, we witnessed their professionalism and attention to detail as they supported with the groundbreaking and the ribboncutting of our new facility, among many other things. The Rathbun team was great to work with!”  

- Shana Espinoza, MSN, RN, LNHA

"DayStarr Communications worked with Carrie and Rathbun Public Relations for many years. With Carrie's help, we grew from having no brand, strategy or budget to preparing and executing a plan each year. Though we now utilize in-house talent, we are grateful for the positive impact Rathbun Public Relations had on our growth as a company."

- Collin Rose, President 

“Our team here at Midwest Bus and Byk-Rak appreciates the hard work and dedication you have put forth in bringing our organization’s achievements to our various audiences. The professional skills you have added to our team have made a real difference in getting our message out. Your creative talent has allowed us to translate our sometimes mundane business activity into a story that is both interesting and informative. It has been my distinct pleasure to work with someone of such high integrity.”

- Dan Morrill, President 


First, listening.

It starts with an honest chat to understand you, your organization and its needs. Lots of questions are asked. A partnership is formed that will allow for the right approach to setting goals and achieving results.  

Then, planning & counsel

The appropriate research will be recommended to learn perceptions, opportunities for improvement and effectiveness of current communication efforts. The results will be analyzed, strategies suggested and a plan developed with measurable objectives and evaluation tactics. It’s important to have a road map that is a living and breathing document for your organization’s success. Along the way, you’ll have a seasoned adviser who will passionately share nearly three decades of knowledge to keep things on track.

Lastly, putting wheels in motion.

This is when the stories are shared and internal communications are built, and where we implement outreach plans and get social.

Carrie Rathbun Hawks, APR

Carrie has 28 years of experience across many business and community sectors. She is an expert at diving into her clients’ industries, understanding their goals and guiding them strategically to success. As a speaker and trainer, Rathbun delivers on-point, motivating and impactful presentations. She has spoken at numerous conferences and leadership events, as well as provided educational trainings in a variety of communication-related areas.  

Along with a BA in communication from Michigan State University, Carrie’s accreditation, or APR, is one of the highest designations a public relations practitioner can earn from the Public Relations Society of America. Rathbun also serves on a number of boards and committees, providing hundreds of hours of pro bono work to many causes in her community. She is an Athenian, part of 100+ Women Who Care, Modern Woodmen Hometown Hero Award Recipient, an avid supporter of arts and education, and a fully initiated band mom!  


(517) 651-5358

Let's talk!

"If no one ever took risks, Michelangelo would've painted on the Sistine floor." - Neil Simon


(517) 651-5358